About Us
Hi, I’m Nesli, I’m the founder of Fig Pilates. It’s so lovely to have you here!
I spent a decade in the fast-paced PR sector, constantly battling burnout and high stress. I found the idea of ‘fitting in’ exercise around my busy schedule overwhelming, and many exercise environments beyond intimidating. That’s when I discovered Pilates — an exercise form that felt as good for my mind as it did for my body.
I noticed my racing mind would only truly slow down when I was practising Pilates, and being in the right space made my practice even more powerful. And so came my dream of opening my own studio one day — a place that helps people leave the outside world at the door and fully connect their minds to their bodies. A place filled with instructors who feel like family, who help you challenge your body in ways you didn’t know were possible, while giving you all the support you need. A welcoming, safe space dedicated to feel-good movement, and a happy place for so many.
I finally took the leap in 2024, quitting my job to train as an instructor in pursuit of making that dream a reality. After spending the last couple of years teaching in studios across London — finding my own teaching style and discovering the kind of instructor and studio owner I want to be — I’m thrilled to finally bring the best of me, my team, and my vision to you. So believe me when I say, I am SO grateful that you’re here!
Nesli - Founder of Fig Pilates
Hi, I’m Asli, I’m the founder of Fig Wellbeing.
Like my sister Nesli, I spent a decade in the corporate world. My path was in advertising, working with big agencies and big brands in both Istanbul and London. I loved the craft, the creativity and the pace, but what truly lit me up were the social responsibility campaigns. Projects that used advertising as a tool to help women, support communities and spark real change. Those were the moments that made everything feel meaningful.
Even though I enjoyed what I did for many years, a part of me always wanted something more fulfilling. Something more real. Something that allowed me to build purpose into everyday life. So in late 2023, I took the leap, quit my job and started the journey that became Fig Wellbeing in February 2024.
I found myself drawn to incredible, talented women — women creating beautiful, thoughtful products with their own hands, their own stories and their own small businesses. I began bringing their work together under one roof at Fig. A natural, organic, carefully curated collection that celebrates craftsmanship, intention and community.
And beyond the products, there is a dream that keeps growing. A dream to support girls’ education in Turkey and to create opportunities that can truly change a young girl’s life. That purpose sits at the heart of Fig and guides every step we take.
So truly, thank you for being here. Your support means more than you know.
Asli - Founder of Fig Wellbeing